PART 1: GLOBAL TERMS

Last updated: 22 September 2026

1. DEFINITIONS AND INTERPRETATION
   1. In these Terms, unless the context otherwise requires:

"52-Week Journey" means your individual Programme journey through the Moves Framework. It is completed when you reach 52 Weekly Moves and is based on your own achieved Weekly Moves rather than a calendar year.

"App" means the Virgin Active mobile application.

"App Terms" means the terms and conditions governing your use of the App, as amended from time to time.

"Benefit Pool/Choice Reward" means a reward mechanic through which you may select a reward from a curated pool of available options presented to you in the App.

"Checkpoint" means a saved progress point at designated intervals (at weeks 4, 16, 28 and 40), to which your progress may revert following a missed week where no Streak Freeze is available, or a failed Recovery Cycle.

"Club" means any Virgin Active health club or fitness centre.

"Comeback Week" means the week immediately following a reset to your last Checkpoint, during which completing your Weekly Goal earns you an opportunity to play a Reward Reveal. This provides an incentive to rebuild momentum after the reset. It does not restore your previous Streak.

"Country Schedule" means the schedule applicable to your territory, as set out at the end of these Terms.

"Foundation Cycle" means the first four successful weeks at the start of your first 52-Week Journey. Completing your Weekly Actions in weeks 1 to 3 makes a Reward Reveal available, and completing week 4 makes a Benefit Pool/Choice Reward available and completes your first Milestone.

"Home Club" means the Club designated as your primary club in your membership records.

"Journey Reset" means the process that starts a new 52-Week Journey after you reach 52 Weekly Moves and unlock Mastery. On a Journey Reset, your active progress resets, unused Streak Freezes expire, and only your cumulative Mastery Badge count carries forward.

"Local Virgin Active Entity" means the Virgin Active group company identified in the Country Schedule as your contracting entity.

"Mastery" means completion of a 52-Week Journey, achieved upon reaching 52 Weekly Moves.

"Mastery Badge" means the digital achievement awarded when you complete a 52-Week Journey. Your cumulative Mastery Badge count carries forward when a new 52-Week Journey begins.

"Milestone" means a significant recognition point within the Moves Framework, reached at Weekly Moves 4, 16, 28, 40 and 52.

"Milestone Reward" means a Benefit Pool/Choice Reward made available to you when you achieve a Milestone.

"Moves Framework" means the main Programme progression structure through which Weekly Moves build progress via Streaks, Checkpoints, Milestones and Mastery.

"Non-Member User" means a user of the App who does not hold an active qualifying membership.

"Privacy Notice" means the privacy notice applicable to your territory, as identified in the Country Schedule or the App.

"Programme" means the Virgin Active Rewards Programme, as described in these Terms.

"Recovery Cycle" means a four-week support cycle during which you must complete four consecutive successful weeks to exit Recovery. Completing your Weekly Actions makes a Reward Reveal available in weeks 1 to 3, and a Benefit Pool/Choice Reward available in week 4. If the Recovery Cycle is not completed successfully, your progress may revert to your last Checkpoint.

"Reward Moment" means a point in the Programme at which a reward opportunity is triggered.

"Rewards Partner" means a third-party partner whose products, services, offers or vouchers may be made available as rewards under the Programme.

"Reward Reveal" means a randomised reward mechanic through which you may receive a reward, as further described in section 9, and which is available at different intervals depending on where you are in the Programme.

"Streak" means a sequence of consecutive Weekly Moves.

"Streak Freeze" means an earned protection awarded at Milestones reached at Weekly Moves 4, 16, 28 and 40. It automatically applies when you miss a Weekly Goal Qualifying Period while one is available, treating the missed week as completed for progress purposes. Unused Streak Freezes expire on a Journey Reset and do not carry into a new 52-Week Journey.

"Terms" means these global rewards terms and conditions, together with the applicable Country Schedule.

"User", "you" and "your" mean the individual registered for and participating in the Programme.

"Virgin Active", "we", "us" and "our" mean the relevant Local Virgin Active Entity identified in the Country Schedule.

"Weekly Actions" means the specific activities or engagements that contribute towards your Weekly Goal, as communicated to you in the App.

"Weekly Goal" means the target you are required to meet within a Weekly Goal Qualifying Period in order to earn a Weekly Move.

"Weekly Goal Qualifying Period" means the period of Monday 00:00 to Sunday 23:59 (local time) during which a Weekly Goal must be completed, unless otherwise communicated.

"Weekly Move" means the unit of progress earned upon completion of your Weekly Goal within a Weekly Goal Qualifying Period.

1. In these Terms, unless the context otherwise requires: (a) words importing the singular include the plural and vice versa; (b) words importing any gender include every gender; (c) references to any statute, statutory provision or regulation include any amendment, re-enactment or replacement thereof from time to time in force; and (d) headings are for convenience only and do not affect interpretation.

1. ABOUT THESE TERMS
   1. These Terms apply when you register for, access or participate in the Programme. By registering for or participating in the Programme, you agree to be bound by these Terms.
   2. If you do not agree to these Terms, you must not register for or participate in the Programme.
   3. These Terms are in addition to, and should be read together with, the App Terms and your membership agreement with the relevant Local Virgin Active Entity.
2. YOUR CONTRACTING ENTITY AND LOCAL TERMS
   1. Your contract in respect of the Programme is with the Local Virgin Active Entity identified in the Country Schedule applicable to your territory.
   2. In the event of any conflict or inconsistency between the global body of these Terms and the Country Schedule, the Country Schedule shall prevail to the extent of the conflict or inconsistency.
   3. Nothing in these Terms is intended to exclude or restrict the application of any mandatory provision of local law. Where mandatory local law applicable to you provides rights or protections that cannot be excluded or limited, those rights and protections shall prevail.
3. RELATIONSHIP WITH OTHER TERMS
   1. These Terms govern your participation in the Programme only. They do not replace the App Terms, your membership agreement, club rules or any other applicable terms.
   2. In the event of any conflict between these Terms and your membership agreement on matters relating to your membership (including access to Clubs, membership fees and membership status), your membership agreement shall prevail.
   3. In the event of any conflict between these Terms and the App Terms on matters relating to your access to and use of the App, the App Terms shall prevail.
   4. Matters specific to the Programme (including eligibility, rewards, programme mechanics, personalisation and programme termination) are governed exclusively by these Terms.
4. ELIGIBILITY
   1. The Programme is available to members who:
      1. hold an active qualifying membership with a Local Virgin Active Entity;
      2. have accepted these Terms; and
      3. have accessed the Programme through the App.
   2. The following categories of person are not eligible to participate in the Programme:
      1. staff members of any Virgin Active group company;
      2. holders of complimentary or promotional memberships (unless expressly included);
      3. minors, unless the minor has obtained the consent or authorisation of a parent or legal guardian and meets the requirements in the applicable Country Schedule;
      4. guests and day-pass holders;
      5. members whose membership is suspended, terminated or blacklisted; and
      6. members whose membership fees are in arrears.
   3. Additional eligibility exclusions may apply in certain territories and will be set out in the applicable Country Schedule.
   4. A member may be eligible for the Programme generally but not eligible for a specific reward based on membership type, territory, Rewards Partner availability, reward-specific rules, fulfilment limits or legal restrictions applicable to the reward.
5. HOW THE PROGRAMME WORKS
   1. The Programme is designed to recognise and reward you for consistent engagement with Virgin Active. The core unit of progress is the Weekly Move: when you complete your Weekly Goal within a Weekly Goal Qualifying Period, you earn one Weekly Move.
   2. The Weekly Goal Qualifying Period runs from Monday 00:00 to Sunday 23:59 (local time), unless otherwise communicated to you in the App. You may earn a maximum of one Weekly Move per Weekly Goal Qualifying Period. Weekly Moves do not accumulate or carry over between periods.
   3. Your Weekly Goal is determined by criteria communicated to you in the App, which may include Club visits, class attendance, digital engagement and/or other activities. Your Weekly Goal and the Weekly Actions required to achieve it may be personalised and may differ from those of other members (see section 10). Where a Club visit forms part of your Weekly Actions, the visit is validated using the applicable Club entry or access record. You are not required to remain in the Club for a minimum period or to scan out for the visit to count.
   4. Weekly Moves build progress through the Moves Framework, which comprises:
      1. Streaks: sequences of consecutive Weekly Moves;
      2. Checkpoints: saved progress points at designated intervals;
      3. Milestones: significant recognition points reached at Weekly Moves 4, 16, 28, 40 and 52; and
      4. Mastery: completion of a 52-Week Journey at 52 Weekly Moves.
   5. New members enter the Programme through a Foundation Cycle. Completing the Weekly Actions in successful weeks 1 to 3 makes a Reward Reveal available. Completing week 4 makes a Benefit Pool/Choice Reward available, reaches the first Milestone and moves you into the main Moves Framework.
   6. Each Milestone at Weekly Moves 4, 16, 28, 40 and 52 makes a Benefit Pool/Choice Reward available. Streak Freezes are earned at the Milestones reached at Weekly Moves 4, 16, 28 and 40.
   7. When you reach 52 Weekly Moves, you complete your 52-Week Journey, unlock Mastery and the Milestone Reward at week 52, and then begin a new 52-Week Journey. Your active progress resets, unused Streak Freezes expire and do not carry forward, and only your cumulative Mastery Badge count carries into the new journey. In the new journey, completing your Weekly Actions makes a Reward Reveal available in weeks 1 to 3. Completing week 4 makes a Benefit Pool/Choice Reward available and reaches the first Milestone in that new journey.
   8. Virgin Active may increase, decrease, suspend, reset or vary Weekly Goals, required Weekly Actions, Milestones, Checkpoints and Programme mechanics at any time, subject to these Terms and applicable law.
6. PROTECTION AND SUPPORT MECHANICS
   1. The Programme may include support mechanics to help you stay engaged when your journey is interrupted. These may include:

• Streak Freeze: earned at the Milestones reached at Weekly Moves 4, 16, 28 and 40. If you miss a Weekly Goal Qualifying Period while a Streak Freeze is available, it applies automatically and protects your progress. Unused Streak Freezes expire when you complete a 52-Week Journey and do not carry into the next journey.
• Comeback Week: the week immediately following a reset to your last Checkpoint. Completing your Weekly Goal during the Comeback Week makes a Reward Reveal available, helping you rebuild momentum. It does not restore your previous Streak.
• Recovery Cycle: a four-week support cycle. You exit Recovery after completing four consecutive successful weeks. Completing your Weekly Actions makes a Reward Reveal available in weeks 1 to 3 and a Benefit Pool/Choice Reward available in week 4. If you do not complete the Recovery Cycle successfully, your progress may revert to your last Checkpoint.
  1. The availability, rules and parameters of support mechanics may change from time to time and will be communicated in the App.
  2. Virgin Active does not guarantee that any support mechanic will be available at any particular time or that the parameters of any support mechanic will remain unchanged.

1. REWARDS
   1. Earning a Weekly Move does not automatically result in a reward. Rewards are made available at designated Reward Moments, including Reward Reveals and Milestones, and may take various forms, including:
      1. vouchers and partner offers;
      2. Reward Reveals and other gamified reward mechanics;
      3. Benefit Pool/Choice Reward selections;
      4. digital content;
      5. competition entries; and
      6. such other reward types as may be communicated in the App from time to time.
   2. Rewards may take 30 minutes or longer to be issued following the relevant Reward Moment. Virgin Active does not guarantee instantaneous delivery of rewards.
   3. Where a Reward Reveal or Milestone Reward requires action by you, you must complete that action within the period communicated in the App. Unless otherwise stated, the default play and selection windows are:
      1. 7 days to play a Reward Reveal after the opportunity is made available; and
      2. 14 days to select a Milestone Reward after the choice is made available,

or such other period as may be communicated in the App. These periods are the windows for playing the Reward Reveal or selecting a Milestone Reward. If you do not act within the applicable window, the opportunity may expire without further notice.

1. Once a reward has been allocated through a Reward Reveal or selected as a Milestone Reward, its redemption validity is governed by the specific voucher, offer or reward terms displayed in the App, including any applicable Rewards Partner terms. The redemption period is separate from the Reward Reveal play window or Milestone Reward selection window.
2. Where the App permits a choice or interaction in connection with a reward, your selection, participation or outcome may be final and may not be changed, reversed or re-run, unless Virgin Active determines otherwise in its discretion.
3. No vouchers, rewards or benefits issued under the Programme may be exchanged for cash or transferred to any third party, unless expressly stated otherwise.
4. Virgin Active may change, suspend, withdraw, replace or correct rewards, reward mechanics, reward pools and Programme features at any time, subject to these Terms and applicable law.
5. REWARD REVEAL AND RANDOMISED REWARD MECHANICS
   1. Where a reward is delivered through a Reward Reveal or another randomised reward mechanic, the following applies:
      1. The outcome is determined by Virgin Active’s internal reward model and is randomised. No member is guaranteed any particular outcome, value or category of reward.
      2. The Programme determines when a Reward Reveal is made available based on your Programme state and progress. Once made available, the reward category, probability and value profile applied to your Reward Reveal may be influenced by factors including your engagement history, membership type, territory, reward availability and other Programme parameters.
      3. Because these factors may differ between members, two members who receive a Reward Reveal at the same Programme point may receive different underlying reward categories, expected values and probabilities of receiving a particular reward. The Programme does not apply identical odds to every member.
      4. Virgin Active uses internal engagement profiles and cohort classifications to inform reward modelling and Programme decisioning. These profiles are for Virgin Active’s internal use and are not visible to you.
      5. Virgin Active may change probability weightings, prize pool configurations, reward categories, reward values and the parameters of the reward model at any time, in its discretion and subject to applicable law.
      6. Full details of the Reward Reveal or other randomised reward mechanic, the play window, available rewards and any required action will be displayed in the App when the opportunity is made available to you.
6. PERSONALISATION AND MEMBER COHORTS
   1. Virgin Active may personalise your Programme experience, including your Weekly Actions, Weekly Goal difficulty, support intensity, reward opportunities and reward treatment, based on your engagement history, activity patterns, membership type and status, territory and other factors.
   2. Internal cohorts, segments and engagement profiles may be used as inputs into personalisation and reward decisioning. These are for Virgin Active’s internal use and are not visible to you.
   3. As a result of personalisation, you may receive different Weekly Actions, goals, reward opportunities, reward mechanics and reward outcomes from other members.
   4. Your continued eligibility for personalised Programme features depends on your membership remaining active and in good standing.
   5. Virgin Active may amend these Terms to reflect changes to personalisation, cohorts, segmentation and reward modelling from time to time.
7. PROGRAMME CHANGES
   1. Virgin Active may update, change, remove, replace, suspend or withdraw Programme features, reward mechanics, reward pools, Milestone targets, support mechanics, personalisation parameters and any other aspect of the Programme at any time, with or without notice, in its discretion and subject to applicable law.
   2. Where a change is material and adverse to you, Virgin Active will use reasonable efforts to give you notice through the App or other appropriate means.
   3. If you continue to participate in the Programme after changes take effect, you will be treated as having accepted them.
8. MEMBERSHIP STATUS AND PROGRAMME PARTICIPATION
   1. Your membership status affects your ability to participate in the Programme. You must have an active, qualifying membership in good standing to participate in the Programme.
   2. If you freeze or pause your membership:
      1. your Programme progress may be frozen or suspended for the duration of the freeze or pause;
      2. once your membership is unfrozen or reactivated, you will continue from your last recorded Programme position; and
      3. your Weekly Goal starts afresh in the next full Weekly Goal Qualifying Period following reactivation.
   3. If you have not used the App for 12 months or more, any unused rewards may be revoked, or may expire, without further notice.
   4. Earned digital achievements shall not be revoked solely due to App inactivity, subject to data retention requirements and Programme rules.
9. ERRORS, ABUSE AND FRAUD
   1. Virgin Active may reverse or cancel any reward, offer, outcome or benefit issued in error (including as a result of administrative, system, mechanic or allocation errors), without liability.
   2. Fraud, dishonest behaviour, abuse of the Programme, breach of these Terms or failure to provide required information may result in:
      1. immediate termination of your participation in the Programme; and
      2. cancellation of all unredeemed rewards, vouchers, offers, entries and benefits.
   3. You may be required to return a reward or its value if it was issued in error and restitution is possible.
   4. Virgin Active’s internal reward model maintains audit logs for reward decisioning, and Virgin Active reserves the right to investigate and take action in respect of suspected abuse, fraud or Programme manipulation.
10. LIABILITY
    1. Nothing in these Terms excludes or limits liability for:
       1. death or personal injury caused by negligence;
       2. fraud or fraudulent misrepresentation;
       3. wilful misconduct; or
       4. any liability that cannot be excluded or limited under applicable law.
    2. Nothing in these Terms limits any mandatory consumer rights, consumer guarantees, statutory warranties or other legal rights that apply to you under applicable law.
    3. Subject to clauses 14.1 and 14.2, the Programme is provided for personal consumer use and Virgin Active shall not be liable for:
       1. any business losses, lost profits, lost revenue, loss of anticipated savings, loss or corruption of data, or indirect or consequential loss;
       2. any loss or damage caused by your breach of these Terms, your failure to follow Programme rules communicated in the App, or your misuse of the Programme;
       3. any loss or damage caused by device or connectivity issues, third-party services, or events outside Virgin Active’s reasonable control,

in each case arising from or in connection with your participation in the Programme, except as required by applicable law.

1. Where applicable law permits Virgin Active to limit its liability, Virgin Active’s aggregate liability arising out of or in connection with the Programme shall not exceed the greater of:
   1. the value of the specific reward giving rise to the claim; and
   2. the minimum amount required by applicable law.
2. Additional liability provisions may apply in certain territories and will be set out in the applicable Country Schedule.
3. TERMINATION
   1. Virgin Active may end your participation in the Programme at any time and for any reason, on notice to you. Unless mandatory law or the termination notice states otherwise, termination takes effect on the date specified in the notice.
   2. Virgin Active may immediately terminate your participation in the Programme if:
      1. you breach these Terms;
      2. your membership is suspended or terminated;
      3. termination is required by law; or
      4. Virgin Active reasonably suspects fraud, abuse or misuse of the Programme.
   3. Upon termination of your participation (howsoever arising), all active rewards, vouchers, offers, entries, digital content entitlements and other benefits terminate and may no longer be redeemed. Virgin Active shall not be liable for any damages resulting from such termination, except to the extent required by applicable law.
   4. You may stop participating in the Programme at any time by ceasing to use the Programme. Cessation of participation in the Programme does not automatically cancel your membership.
   5. Any provision of these Terms that by its nature is intended to survive termination (including, without limitation, provisions relating to liability, privacy, intellectual property and dispute resolution) shall continue in full force and effect following termination.
4. PRIVACY
   1. We process personal information in connection with the Programme in accordance with the Privacy Notice applicable to your territory, as identified in the Country Schedule or the App. The Privacy Notice explains the personal information we collect, how we use it (including for personalisation and reward modelling), our lawful bases for processing, how we share it, international transfers, retention periods, your rights and how to contact us.
   2. Where the Programme personalises goals, actions, rewards or content, further information about how your personal information is used for that purpose is set out in the Privacy Notice and in-App notices.
5. GENERAL PROVISIONS
   1. Changes to these Terms. Virgin Active may update these Terms from time to time. Where required by applicable law or where a change is material and adverse to you, Virgin Active will give reasonable notice through the App or other appropriate means. Your continued participation in the Programme following any update constitutes your acceptance of the revised Terms.
   2. Complaints. If you wish to make a complaint in relation to the Programme, please contact us using the details provided in the App, the Country Schedule or your local Virgin Active website.
   3. Governing law and disputes. The governing law and courts applicable to these Terms are as set out in the Country Schedule. Nothing in these Terms limits your right to bring a claim in any court or jurisdiction where mandatory consumer law gives you that right.
   4. Assignment. Virgin Active may transfer its rights and obligations under these Terms to another Virgin Active group company without your consent. You may not transfer your rights or obligations under these Terms without Virgin Active’s prior written consent.
   5. Severability. If any provision of these Terms is found by any court or competent authority to be invalid, illegal or unenforceable, that provision shall be modified to the minimum extent necessary to make it valid, legal and enforceable, or if modification is not possible, it shall be severed from these Terms without affecting the validity or enforceability of the remaining provisions.
   6. Third-party rights. No person other than you and the relevant Local Virgin Active Entity has any right to enforce these Terms, save that another Virgin Active group company may enforce any provision of these Terms where it is expressed or intended to benefit from such provision.
   7. Entire agreement. These Terms, together with the App Terms, your membership agreement and any other terms expressly incorporated by reference, constitute the entire agreement between you and the relevant Local Virgin Active Entity in relation to the Programme and supersede all prior agreements and understandings in respect of the subject matter of these Terms.

PART 2: COUNTRY SCHEDULES

1. COUNTRY SCHEDULE: UNITED KINGDOM

2.  COUNTRY SCHEDULE: SOUTH AFRICA

3. COUNTRY SCHEDULE: BOTSWANA